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WILL TRURAN

COMMERCIAL ARTIST

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CHESSEX

is my favorite dice company and when assigned a rebranding project at Rochester Institute of Technology I knew I wanted to explore the potential this brand had.

About the Company

Chessex is a company that has enabled story telling at the table for over 30 years. Armies clashing over a field, Heroes delving dungeons, Chessex Was There!

Chessex is a prominent dice manufacturer and a household name when it comes to tabletop gaming, but the branding doesn’t properly represent the mastery that goes into their products. While confronting a Beholder or pushing an army into battle Chessex helps tell the story.

About the Project

This project was apart of my class work at Rochester Institute of Technology. It was not requested by Chessex, was not paid for by them, and is nothing more than a personal project for a brand I respect.

CHESSEX

Logo & Tagline

Proposed logo stacked
Proposed logo horizontal
Proposed logo color options

Colors

Proposed color wheel

Packaging

Full color packaging
Single color packaging

Pattern

pattern made of hexagons spelling out Chessex
pattern made of hexagons with various numbers in them

Collateral

Point of purchase displays
Hanging banner with tagline
Digital billboards with dragon and logo
Business cards with patterned backs
Wholesale magazine featuring different dice.
Tote bags with logos and patterns

Digital Sketches

Crossed sword concept
Crossed sword and banner concept
Dimensional dice concept
Hexagon with arrows concept
Negative space concept