is the result of a branding assignment for Rochester Institute of Technology where we had to come up with a campus club and brand it. After watch the film Carts of Darkness I decided to do a grocery cart racing club.

About the Project

The main concept was to pull the punk rock inspiration of early skateboard brands and combine it with the emotion of Supermarket Sweep. The primary logo is a two color skull cart with a load of groceries spilling out. Each racer gets to pick 2 colors that alter the colors of the logo, giving each a custom logo to sport on their studded denim vests.
➕ Project Info

It first needs to work in black & white


Primary Logo

Racer Color Alterations

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