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WILL TRURAN

COMMERCIAL ARTIST

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Will Truran

has been working as a commercial artist, concentrating on graphic designer since 2010. During this time he has ran his own clothing brand, worked in a small agency as a UI/UX designer, developed large format displays for Tylenol and Band-Aid, designed t-shirts for Harley-Davidson, aided P & G develop tech-based home advancements, as well as ran his own studio where he has helped many small brands develop their aesthetic. He finds enjoyment in designing creative solutions to aid in better communicating his client's core message, as well as using design to amplify the voice of the voiceless. Outside of design he enjoys rock climbing, snowboarding, going to the movies, and playing Dungeons and Dragons. Most recently he has accepted a role as Assistant Professor of Graphic Design at Doane University and runs his studio out of Lincoln Nebraska.
Twitter
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YouTube
CV
Student Portfolio
Gif of Will Truran posing and hitting himself

Searching for Savanna

is a project I did while at Rochester Institute of Technology. I was tasked with choosing a long form article from the internet and creating a printed zine based off it. After watching the movie Wind River I knew I wanted to pick an article covering the topic of missing and murdered Native American women. After a bit of browsing I found the article Searching for Savanna by Pacific Standard. I am thankful for publications that will write hard hitting and educational articles like this one. Written by Mona Gable and originally published by Pacific Standard.

Both the font, public sans, and columned layout were meant to symbolize the cold and authoritative nature of the government’s role. The illustrations are intended to feel violent as they break through the layout as those raising their voices for the killed and missing. The illustrations were created to compliment the writing. Each based off a person or event that brought intense meaning and purpose into this piece.

SEARCHING FOR SAVANNA

Zine cover on green table
Close up of texture Illustration of truck sinking in lake
Title page
Spread featuring buffalo head illustration Spread featuring horse head illustration
Spread featuring large copy and small bird

Illustrations

Illustration of a thunder bird
Illustration of a pair of scissors
Illustration of a sewing machine
Illustration of a rope with an evidence tag
Illustration of a woman
Illustration of a horse head
Illustration of a buffalo head
Illustration of a corn husk doll

TWO ROCS

is a project I started with my brother. At it’s core it is serving as an outlet for our nerd interests. Through it we are creating products like Dungeons and Dragons accessories and original board games.

What is currently in the works under 2 ROCS.

Deep Space, Here We Come

An original co-op board game where you play as the crew of a transport ship that is falling apart. Save your ship and make sure your alien cargo doesn’t escape before you’re hopelessly plunged into space.

Potions & Liquids

A digital Print & Play card set that will help your 5E players keep track of the abilities and usage of the items you are giving them. They contain unique illustrations, stats, and dice requirements. You can purchase the set on DMS Guild.

Spells & Cantrips

A digital Print & Play card set that will help your spell casters quickly see what spells they have available. Each card is uniquely illustrated and available in 2 themes, Lawful and Evil.

Beast Shapes

A digital Print & Play card set that will help with random encounters and provide the stats a druid needs when changing into a creature.

2 ROCS

stack of cards with an illustration of a hand casting a spell

Branding

2 Rocs roman numeral in circle logo
2 Rocs stainglass lettering logo
2 Rocs stacked logo with potions and decorative elements
green color bar
beige color bar

DnD Spell Cards

card with hand casting a spell
card with skeleton hand appearing
card with hand holding a blob
card with information for Dancing Lights
card with information for Chill Touch
card with information for Acid Splash
card with handing pointing up
card with finger pointing and a wire wrapped around it
card with hand magically appearing
card with information for True Strike
card with information for Message
card with information for Mage Hand
front and back of Animate Dead Card
front and back of Scroll of Feeblemind Card
front and back of Ring of Invisibility Card
front and back of Scroll of Thaumaturgy Card
front and back of Speak With Animals Card
front and back of Hold Person Card

DnD Beast Cards

Card of a bunny with a unicorn horn
Card of a Giant Elk
Card of a bear
Card of a Giant Badger
Card of a Giant Centipede
Card of a Poisonous Snake

DnD Potion Cards

Card for Philter of Love
Card for Acid
Card for Animal Friendship
Card for Potion of Healing
Card for Oil of Sharpness
Card for Potion of Climbing
Card for Potion of Vitality
Card for Potion of Water Breathing

Assorted Graphics

Dwarven hammer in shield
Logo for Deep Space Here We Come
Skull Die that says Roll or Die
A blade coming out of a torch

DUNGEONS & DESIGNERS

is a podcast I started with my brother Dan Truran and friends Zach Wilkinson and Courtney Leach. Our podcast is where design nerds go to get nerdy. Each episode the 4 of us play Dungeons & Dragons and we often invite a guest designer to join us.

We are currently in our second campaign, which saw a minor update to the branding and the introduction of promotional illustrations, 3D renders, and printed collateral.

You can listen to our podcast on Spotify, YouTube, or wherever you listen to your shows!

DUNGEONS & DESIGNERS

A phone with a podcast app playing Dungeons & Designers

Logos & Album Art

Alternate logo ampersand in hexagon
Alternate ampersand
Alternate pen tool in D20
Official wordmark
Campaign 1 album art Campaign 2 album art
Alternate logo for campaign 2
Social Post
Alternate logo for campaign 2

Illustrations & Renders

Man sitting hold staff, that has a weasel on it.
Man firing pistols with spherical droid flying above him.
Renders of Neon tubes
Renders of Neon tubes
Renders of Neon tubes

Merchandise

Acrylic pin of ampersand logo with dice behind it.
Pile of stickers
Custom character sheets for Campaign 2
Postcard coming out of red envelope.

TOUR MIDDLE EARTH

is an expression of my love of film, nerd stuff, and those both include the Lord Of The Rings series. Here is my fan project, a map so you too can Tour Middle Earth!

The Cover


The map was designed to be folded up into a little booklet that could fit in a glove box, like those great road trip maps of the 60s & 70s

The Location Illustrations


On the back of the map I listed out details of many of the locations, each with a unique illustration.

TOUR MIDDLE EARTH

Folded paper map of Middle Earth

The Map

Map of Middle Earth

The Cover


Cover for folded map

The Location Illustrations


Illustration of Argonath
Illustration of Minas Tirith
Illustration of Edoras
Illustration of the Shire
Illustration of Mount Doom
Illustration of Rivendell

Wallpapers


Phone wallpaper of trees pattern
Phone mockup showing wallpapers
Phone wallpaper of trees pattern and Tour Middle Earth logo

BASKET BRIGADE

is the result of a branding assignment for Rochester Institute of Technology where we had to come up with a campus club and brand it. After watch the film Carts of Darkness I decided to do a grocery cart racing club.


The main concept was to pull the punk rock inspiration of early skateboard brands and combine it with the emotion of Supermarket Sweep. The primary logo is a two color skull cart with a load of groceries spilling out. Each racer gets to pick 2 colors that alter the colors of the logo, giving each a custom logo to sport on their studded denim vests.

BASKET BRIGADE

Duotone image of featured racer

Primary Logo

Basket Brigade logo of Cart Face

Racer Color Alterations

Basket Brigade logo of Cart Face with alternate colors
Basket Brigade logo of Cart Face with alternate colors
Basket Brigade logo of Cart Face with alternate colors

Social Posts

Social Post featuring logo
Social Post featuring logo and sponsor
Social Post featuring event information
Social Post featuring featured racer
Social Post featuring featured racer
Social Post featuring featured racer

CHESSEX

is my favorite dice company and when assigned a rebranding project at Rochester Institute of Technology I knew I wanted to explore the potential this brand had.

About the Company

Chessex is a company that has enabled story telling at the table for over 30 years. Armies clashing over a field, Heroes delving dungeons, Chessex Was There!

Chessex is a prominent dice manufacturer and a household name when it comes to tabletop gaming, but the branding doesn’t properly represent the mastery that goes into their products. While confronting a Beholder or pushing an army into battle Chessex helps tell the story.

About the Project

This project was apart of my class work at Rochester Institute of Technology. It was not requested by Chessex, was not paid for by them, and is nothing more than a personal project for a brand I respect.

CHESSEX

Logo & Tagline

Proposed logo stacked
Proposed logo horizontal
Proposed logo color options

Colors

Proposed color wheel

Packaging

Full color packaging
Single color packaging

Pattern

pattern made of hexagons spelling out Chessex
pattern made of hexagons with various numbers in them

Collateral

Point of purchase displays
Hanging banner with tagline
Digital billboards with dragon and logo
Business cards with patterned backs
Wholesale magazine featuring different dice.
Tote bags with logos and patterns

Digital Sketches

Crossed sword concept
Crossed sword and banner concept
Dimensional dice concept
Hexagon with arrows concept
Negative space concept

DELI FRESH THREADS

is a refreshingly original clothing brand out of Orlando, Florida. All of their products are based on delicious sandwiches and the people who eat them. The original branding was created by LainLee III, but I have since created many marketing tools, t-shirt designs, and printed collateral for them.

Anthony of Deli Fresh Threads first came to me because of my experience working with screen printers and my history of merch design. Over the years I have created a handful of designs for him to help round out his offerings.

Having worked with Anthony of Deli Fresh Threads for a couple of years now we have helped the brand grow in the way he runs events at local fairs and eateries. In addition to strategy, our work has included banners, postcards, and other tools to help spread the brand.

Deli Fresh Threads is one of my longest running and most fun clients to work with. The owner has a well-focused mission and comes to me with some of the most creative ideas I get to hear.

Visit Deli Fresh Threads


See what Anthony has to say about working with me.


Working with Noble Folk Design has been great. They take the time to listen to what our needs are and produce quality work. They provide insight and use their years of design experience and knowledge to make sure you get the perfect design. I have used them to design my various business needs from postcards, banners, posters, and T-Shirts. You can’t go wrong with their work. I recommend and will be using them for future business design needs.

DELI FRESH THREADS

Man and woman in graveyard
Support Your Local Sandwich Shop graphic Woman wearing support local shirt
Support Local animation
Man wearing Pub's Chicken Tenders shirt Pub's Chicken Tenders graphic
Star Wars Parody Graphic Man wearing Star Wars Parody shirt
Skeleton holding lunch bag graphic Christmas sub graphic Orlando city of sandwiches graphic
group wearing orlando shirts

EMERGENCE CHURCH

is working towards impacting their community. With their programs that range from substance recovery, therapy, to food drives we can see great change coming from their open doors. Their location in Totowa, New Jersey allows easy access to areas needing help like Paterson. My work for them has included a wide variety of mediums and topics, with only a small segment being represented here.

Branding

Branding for Emergence is unlike any other company or brand I've worked with. I am almost always creating logos for a one day event or series of events that will only be used for a handful of months. This requires a system that is not just instantly relatable, but also attention grabbing.

The logos are often replicated on t-shirts, wall graphics, projections, or postcards. The versatility of a logo is tested when it looks great projected 5-ft wide on a wall and 2-in tall on a card.

Print

Shirts, posters, printed collateral, and so much more. Print is not dead and I believe the impact of a physical item still holds power. Most projects for Emergence end up as a physical form.

Social

Social media is not only a great way to communicate ideas, but can build off of the experiences people are having in person. To experience a concept in person and have it stick with them for the days to follow or perhaps prepare them for an event down the road. Social media, in all of its facets, is an important medium to utilize well.

Installation

One of my favorite things to do with Emergence is their large format installations. I work with them from concept to creation. The Elijah/Elisha consisted of hundreds of cut pieces of paper stuck to the wall with thousands of pins. Everything together created a dimensional art piece that interacted with light and even appeared to move as you walked by. In addition to this piece I have created painted murals and even dimensional type work for them.

EMERGENCE CHURCH

Photo of Will Truran installing a large cut paper mural

Branding

Discover Emergence logo
Dove with rays
Winter Retreat crest logo
Revelation lock up with snake being stabbed
Revelation word mark
Rev condensed logo
1st Samuel logo
The True King badge
2nd Samuel logo
Chi Rho badge
Equipped stainglass logo with engraved flourish
baptism Shield
Eclipse projected art

Icons Sets

Easter icon set
Assorted Church icons in circles

Printed Materials

Discover Emergence Booklet
Elijah & Elisha postcard
Missions 2018 postcard
Equipped books stacked showing cover

Installations

Large cut paper mural

GAG ME WITH A SPOON

was a first-semester project in the Visual Communication program at Rochester Institute of Technology. The assignment was to come up with a TV show concept, create a wordmark for it, and then create a title sequence for the show. I utilized Illustrator, After Effects, and Cinema4D for this work. Gag Me With A Spoon is a fictional dark comedy set in the 80s that follows a group of high-school students after they discover a murdered classmate. They spend each episode trying to find who did it and explore the depths of pain high school students experience. The first step was to select a typeface that would be the catalyst for the project. I knew I wanted the typeface to have existed and been used in the 80s and eventually landed on Avant Garde. I then started to experiment with drawing shapes that mimicked the shapes found in Avant Garde, but with a neon sign aesthetic. This even extended into a custom type face that was used to create the credits portion of the title sequence.

Colors were then chosen and the final wordmark was recreated in Cinema4D utilizing Arnold render. Each tube has 2 elements. A light mesh, that glows and ads the color, and the glass tube, that refracts the glow and reflects the surrounding lights.

GAG ME WITH A SPOON

Custom Typeface

Gif of custom neon typeface blinking in different colors

3D Logo Render

Logo rendered in 3D neon tubes

Stills From The Animation

3D neon B+ grade on a school desk
Neon gun mid firing
Neon cracked glass rendering
Neon chalk outline

HARLEY-DAVIDSON

is easily the most recognizable client I have. I have been designing shirts for them, through Bravado for the past few years. As with branding, Tshirts need to be both icon and instantly recgonizable, while working in as few colors as possible. That is why making the graphic work in black and white, is as important as working in full color.

HARLEY-DAVIDSON

Man on motorcycle wearing a shirt with a skeleton hand holding a piston.
Graphic inspired by antique guilded signs Forward facing skull with ribbons curved above it Arrowhead crest that says Free Spirit Full color Bike chain circle with ribbons flowing in and out of it.
girl wearing neon eagle shirt
Full Color Spikey badge with Harley shield in the center Full Color Gear badge with Harley-Davidson across the center Full Color Dimensional Gear with Harley-Davidson across the center Full Color Harley-Davidson rustic sign
Full color Line crest with fire and flowing type Stunt bike inspired graphic Skate punk inspired graphic Jukebox inspired graphic with skull
man wearing green graphic tee
Full Color Circular text based graphic Pendant that is surrounded by cursive writing vintage oil can on yellow green color

Mono Color

Skeleton hand holding piston graphic Vintage oil can inspired graphic Harley-Davidson rustic sign Circular text based graphic
Spikey badge with Harley shield in the center Bike chain circle with ribbons flowing in and out of it. Screaming skull with dimensional type Line crest with fire and flowing type
Gear badge with Harley-Davidson across the center Dimensional Gear with Harley-Davidson across the center Skull with crossed wrenches behind it vintage oil can

HOLOCAUST POSTERS

is a project created while at Rochester Institute of Technology

My goal was to create printed posters that would attract younger audiences to a hypothetical exhibit about the Holocaust

Through research and experimentation I focused on topics such as the Identification cards Jews were given and the impossible to comprehend numbers that represent the deaths that occurred in concentration camps. I took the data and historical imagery and created bold visuals that both tried to communicate the facts but even more importantly invoke an emotional response.

HOLOCAUST POSTERS

large holocaust poster installed over staircase

Finals

Click posters to open in a new tab

Cropped photo of Holocaust Poster

Experiments

People walking by Holocaust poster

LOGOFOLIO

is a depository for branding projects that ended with the mark. Even though they might not be able to fill out their own page, here are a handful of logos I enjoyed creating.

LOGOFOLIO

Noble Folk logo ontop of bison
Noble Folk Design Group logo
G Kids logo
Solid Foundation Dodge Ball event logo
Bill Truran Productions logo
Girl in flame logo
Global Exposure show concept logo
The Shots For Likes Podcast logo
Medieval Tower in shield LCS logo concept
reSalt logo
Fox logo
Labyrinth minotaur logo
Church 907 logo

MARTYRS

Photo of the 2-12-15 installation hanging on a wall

2-12-15 Installation
Screenprinting on Orange Canvas

Beheaded man in jumpsuit graphic

2-12-15


Broken glass in boot print. Man's face in one lense and noose in the other.

Dietrich Bonhoeffer


Illustration of knife cutting through material

Jacques Hamel


Photo of the 4-9-45 installation printed on a pair of glasses

4-9-45 Installation
Screenprinting on the Lenses of Glasses

Syringe exploding with bullet cutting through the center

International Assistance Mission


A car with a bomb and bullets raining from above

Father Ragheed


A nun with a Jewish star on her chest

Edith Stein


5-26-17 Printed on broken glass

5-26-17 Printed on Broken Glass


Close up of 5-26-17 Printed on broken glass

5-26-17 Detail Photo



xMOCKTAILSx

is a A HARDCORE-LOVING STRAIGHT EDGE-LIVING GUIDE TO NON ALCOHOLIC BAR OPTIONS. It's a passion project I start to combine two big part of my life. Illustration & being straight edge.The above is one of three videos and one of eight recipes that I illustrated and compiled recipes for.

See the work in progress site HERE

xMOCKTAILSx

Photo of pink coasters that have 3 drinks illustrated on them

Recipes

Roy Roger

Ingredients


  • Cola
  • Splash of Grenadine
  • Maraschino cherry

Instructions


  1. Nearly fill glass with Cola
  2. Pour in Grenadine
  3. Stir
  4. Optional: Top with Maraschino cherry

Glass


  • Highball
Illustration of a Roy Roger drink

LIME MINT SODA

Ingredients


  • Lime Juice
  • Powdered Sugar
  • Torn Mint Leaves
  • Club Soda
  • Whole Mint Leaves

Instructions


  1. Mix 1 cup Lime Juice and 1/3 Cup Powered Sugar until dissolved
  2. Mix in pinch of torn mint leaves
  3. Mix in Club Soda
  4. Place Ice Into Empty Cup And Pour Mixture Over It
  5. Optional: Garnish with Whole Mint Leaves

Glass


  • Rocks

Illustration of a Lime Mint Soda

St. Clement's

Ingredients


  • Orange Juice
  • Bitter Lemon
  • Orange or Lemon Slice

Instructions


  1. Fill glass half way with Orange Juice
  2. Fill remaining glass with Bitter Lemon
  3. Stir
  4. Optional: Top with Slice of Orange or Lemon

Glass


  • Collins
Illustration of a St. Clement's drink

BROWN PELICAN

Ingredients


  • Apple Cider
  • Ginger beer

Instructions


  1. Add 5oz Apple Cider
  2. Add 2.5oz Ginger Beer
  3. Stir
  4. Optional: Top with Slice of Apple

Glass


  • Chalice or Highball
Illustration of a Brown Pelican drink

BLACK MAGIC

Ingredients


  • 510mg Activated charcoal (two 260mg capsules)
  • 1oz Honey syrup (one part honey, one part water)
  • 1 3⁄4 oz Fresh lime juice
  • 2 1⁄4 oz Beet juice
  • Slice of lime

Instructions


  1. Pulverize charcoal capsules, removing the outer layer
  2. Mix the powered charcoal with the honey syrup, should become black
  3. Add honey syrup mixture with the juices in a shaker
  4. Shake well and strain into a rocks glass, we recomend using a single large cube or sphere of ice.
  5. Optional: Top with Slice of lime

Glass


  • Rocks
Illustration of a Black Magic drink

SHIRLEY TEMPLE

Ingredients


  • 1⁄4 oz Grenadine
  • Ginger Ale
  • Optional: Maraschino cherry

Instructions


  1. Nearly fill glass with ice
  2. Add grenadine
  3. Fill with ginger ale
  4. Optional: Garnish with a cherry

Glass


  • Hurricane
Illustration of a Shirley Temple drink

HERA'S CROWN

Ingredients


  • 1 oz Grenadine
  • 1⁄2 oz Orange juice
  • 1⁄2 oz Lemon juice
  • 2 oz Club Soda

Instructions


  1. Pour both juices and genadine into a shaker
  2. Fill shaker with ice
  3. Slowly added club soda and gently tip shaker back and forth
  4. Strain into a glass, preferably a chilled Coupe glass
  5. Optional: Garnish with an orange twist

Glass


  • Coupe
Illustration of a Hera's Crown drink

DIRTY DR PEPPER

Ingredients


  • Lime Juice
  • Coconut Syrup
  • Dr. Pepper
  • Lime Wedge
  • Half & Half

Instructions


  1. Fill glass 3/4 with half cube or crushed ice
  2. Nearly Fill glass with Dr Pepper
  3. Pour in 4 tablespoons of Lime Juice
  4. Add 2 tablespoons coconut syrup
  5. Slowly mix
  6. Optional: Add a splash of half and half
  7. Optional: Garnish with Lime Wedge

Glass


  • Mason Jar
Illustration of a Dirty Dr. Pepper drink
X

VEHICLES OF STAR WARS

was a project completed for the Visual Communication program at Rochester Institute of Technology. The project required me to choose a data set and present it visually. I found a data set that showed details for many of the vehicles in Star Wars and decided to present the data as if it was being shown through a ship's interface.

VEHICLES OF STAR WARS

Star Wars print hanging on a black wall

The Infographic

Vehicles of Star Wars poster
Top left corner of the Vehicles of Star Wars poster
Top right corner of the Vehicles of Star Wars poster
Bottom left corner of the Vehicles of Star Wars poster
Bottom right corner of the Vehicles of Star Wars poster

MALLMANN CONCEPT MENU

was a project completed for the Visual Communication program at Rochester Institute of Technology. This project explores how to represent a chef through a menu, utilizing materials, colors, and type. Mallmann, a chef I became familiar with through the show Top Chef, is from Argentina and is famous for his love of nature and wood fire approach to cooking.

FORM

The menu utilizes a cylindrical form rather than flat. This shape echoes the tree which the platform was cut and the logs that are used to cook the food. This shape allows the menus to be nestled, forming tree rings, allowing a sequence of actions to be suggested to the customer.

TYPOGRAPHY

The typeface used is Reforma and was chosen because like Mallmann it comes from Argentina. It was originally designed in 1918 and has been refined over the decades. This acknowledgement of the past and it's iterations to fit a modern context represent his cooking perfectly.

NATURE

Mallmann's connection to nature is one of his most prominant traits. To bring nature into an urban setting a cross section of a tree was carved out to hold the menu and be placed on the table, waiting to welcome the customer as they are seated.

QUALITY

Mallmann above all is a master chef and with his unique approach to food comes the highest quality of dining. The corner of gold leaf is meant to represent the silhouette of the Argentinian mountains, warmth of a roaring fire, and quality of his food.

PROCESS

The menus were printed on a thick watercolor paper stock. It was then soaked in water and curled into itself. After drying the paper held its shape and gold leaf was applied.

MALLMANN CONCEPT MENU

Menu as it is presented on the table
Menu seperated out showing the parts
Dinner menu
Dessert Menu

Sketches & Process

Sketches
Soaking paper

COVID POSTERS

is an exploration of layout, illustration, and motion. It is also an exploration of the emotions we have all felt during this pandemic. It began when I was learning how to cope with Covid Lockdown in April 2020. Over a year later, as of when writing this, so many of these tongue in cheek jokes still apply. Some where were made utilizing Cinema 4D and After Effects, others with Illustrator and Photoshop.

This series was one of the major installations in my solo show What's Left? at Doane University.

COVID POSTERS

Wheat Paste wall
Close up of Wheat Paste wall
Close up of Wheat Paste wall
2 Covid Posters
2 Covid Posters
2 Covid Posters
2 Covid Posters
2 Covid Posters
2 Covid Posters
2 Covid Posters
2 Covid Posters
2 Covid Posters
Wheat Paste wall