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WILL TRURAN

COMMERCIAL ARTIST

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HARLEY-DAVIDSON

is easily the most recognizable client I have. I have been designing shirts for them, through Bravado for the past few years. As with branding, Tshirts need to be both icon and instantly recgonizable, while working in as few colors as possible. That is why making the graphic work in black and white, is as important as working in full color.

HARLEY-DAVIDSON

Man on motorcycle wearing a shirt with a skeleton hand holding a piston.
Graphic inspired by antique guilded signs Forward facing skull with ribbons curved above it Arrowhead crest that says Free Spirit Full color Bike chain circle with ribbons flowing in and out of it.
girl wearing neon eagle shirt
Full Color Spikey badge with Harley shield in the center Full Color Gear badge with Harley-Davidson across the center Full Color Dimensional Gear with Harley-Davidson across the center Full Color Harley-Davidson rustic sign
Full color Line crest with fire and flowing type Stunt bike inspired graphic Skate punk inspired graphic Jukebox inspired graphic with skull
man wearing green graphic tee
Full Color Circular text based graphic Pendant that is surrounded by cursive writing vintage oil can on yellow green color

Mono Color

Skeleton hand holding piston graphic Vintage oil can inspired graphic Harley-Davidson rustic sign Circular text based graphic
Spikey badge with Harley shield in the center Bike chain circle with ribbons flowing in and out of it. Screaming skull with dimensional type Line crest with fire and flowing type
Gear badge with Harley-Davidson across the center Dimensional Gear with Harley-Davidson across the center Skull with crossed wrenches behind it vintage oil can