Gag Me With A Spoon was a first-semester, graduate level project. The assignments were to come up with a TV show concept, create a wordmark for it, and then create a title sequence for the show. I utilized Illustrator, After Effects, and Cinema4D for this work.
Gag Me With A Spoon is a dark comedy set in the 80s that follows a group of high-school students after they discover a murdered classmate. They spend each episode trying to find who did it.
The first step was to select a typeface that would be the catalyst for the project. I knew I wanted the typeface to have existed and been used in the 80s and eventually landed on Avant Garde.
I then started to experiment with drawing shapes that mimicked the shapes found in Avant Garde, but with a neon sign twist.
Colors were then chosen and the final wordmark was recreated in Cinema4D utilizing Arnold render. Each tube has 2 elements. A light mesh, that glows and ads the color, and the glass tube, that refracts the glow and reflects the surrounding lights.