is working towards impacting their community. With their programs that range from substance recovery, therapy, to food drives we can see great change coming from their open doors. Their location in Totowa, New Jersey allows easy access to areas needing help like Paterson. My work for them has included a wide variety of mediums and topics, with only a small segment being represented here.
Branding
Branding for Emergence is unlike any other company or brand I've worked with. I am almost always creating logos for a one day event or series of events that will only be used for a handful of months. This requires a system that is not just instantly relatable, but also attention grabbing.
The logos are often replicated on t-shirts, wall graphics, projections, or postcards. The versatility of a logo is tested when it looks great projected 5-ft wide on a wall and 2-in tall on a card.
Print
Shirts, posters, printed collateral, and so much more. Print is not dead and I believe the impact of a physical item still holds power. Most projects for Emergence end up as a physical form.
Social
Social media is not only a great way to communicate ideas, but can build off of the experiences people are having in person. To experience a concept in person and have it stick with them for the days to follow or perhaps prepare them for an event down the road. Social media, in all of its facets, is an important medium to utilize well.
Installation
One of my favorite things to do with Emergence is their large format installations. I work with them from concept to creation. The Elijah/Elisha consisted of hundreds of cut pieces of paper stuck to the wall with thousands of pins. Everything together created a dimensional art piece that interacted with light and even appeared to move as you walked by. In addition to this piece I have created painted murals and even dimensional type work for them.
