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WILL TRURAN

COMMERCIAL ARTIST

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BASKET BRIGADE

is the result of a branding assignment for Rochester Institute of Technology where we had to come up with a campus club and brand it. After watch the film Carts of Darkness I decided to do a grocery cart racing club.


The main concept was to pull the punk rock inspiration of early skateboard brands and combine it with the emotion of Supermarket Sweep. The primary logo is a two color skull cart with a load of groceries spilling out. Each racer gets to pick 2 colors that alter the colors of the logo, giving each a custom logo to sport on their studded denim vests.

BASKET BRIGADE

Duotone image of featured racer

Primary Logo

Basket Brigade logo of Cart Face

Racer Color Alterations

Basket Brigade logo of Cart Face with alternate colors
Basket Brigade logo of Cart Face with alternate colors
Basket Brigade logo of Cart Face with alternate colors

Social Posts

Social Post featuring logo
Social Post featuring logo and sponsor
Social Post featuring event information
Social Post featuring featured racer
Social Post featuring featured racer
Social Post featuring featured racer